Sales Manager (B2B/ Wholesales)

Key Responsibilities

Account Management & Business Development

• Manage and develop relationships with B2B wholesaler partners in the beauty & cosmetics industry.
• Drive sales growth through business planning, customer development, and account expansion.
• Identify and onboard new B2B customers including distributors, beauty stores, spas, and salon chains.
• Negotiate pricing, trading terms, and promotional activities to maximize partner performance.
• Monitor sales performance, inventory levels, and stock flow.

Livestream & Affiliate Initiatives

• Plan and execute livestream and affiliate programs with partners to increase brand awareness and sales conversion.
• Coordinate with Marketing and E-commerce teams on livestream content, campaigns, and incentive programs.
• Track performance metrics and evaluate campaign effectiveness.

Sales Planning & Execution

• Collaborate with cross-functional teams to execute sales campaigns, promotions, and product launches.
• Analyze sales data, market trends, and competitor activities to identify growth opportunities.
• Prepare sales forecasts and business performance reports.

Customer Relationship Management

• Build strong, long-term relationships with B2B clients.
• Ensure smooth operations from order placement to after-sales support.
• Support partners with merchandising, training, and brand visibility initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, Sales, Economics, or related fields
• 5–6 years of experience in Key Account or Sales roles within Beauty, Cosmetics, FMCG, or Retail industries
• Strong experience working with B2B, wholesaler, or distributor channels
• Familiarity with livestream commerce or affiliate marketing is a plus
• Strong communication, negotiation, and stakeholder management skills

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