Senior Manager, Marketing & Strategic Partnership – Cooling as a Service (CaaS)
Job Reference: 21570
Published Date: 05/06/2026
Job Type: Permanent
Salary: Negotiable
Industry: Energy
Specialization: Marketing,Business Development
JOB OVERVIEW
Drive localized marketing and partnership initiatives in Vietnam to support business growth, enhance brand positioning, and generate leads in the Cooling-as-a-Service (CaaS) market, while aligning with Group Marketing strategies.
KEY RESPONSIBILITIES
Marketing Strategy & Execution
- Develop and implement localized marketing plans aligned with business objectives
- Adapt global campaigns and messaging to the Vietnam market
- Manage digital channels (Facebook, Zalo, LinkedIn, video content) to build brand presence and engagement
Content & Collateral Development
- Partner with BD to create tailored marketing materials (presentations, case studies, proposals)
- Develop lead generation assets (landing pages, email campaigns, SEO content)
- Localize global materials (brochures, technical guides) for market relevance
Partnerships & Events
- Identify and manage relationships with industry associations and partners
- Plan and execute events, seminars, and marketing activities to support pipeline growth
- Ensure alignment with corporate branding and communication guidelines
Market Intelligence
- Conduct market research on customer needs, industry trends, and competitors
- Identify key drivers influencing customer decisions and conversion
- Provide insights to support business strategy and partnership development
Budget & Performance Management
- Manage local marketing budget and track ROI of activities
- Coordinate with Group Marketing and internal stakeholders on resource allocation
REQUIREMENTS
- Degree in Marketing, Business, or related field
- 5–8 years of B2B marketing experience (industrial/infrastructure sector preferred)
- Strong knowledge of Vietnam market and customer behavior
- Experience in digital marketing and lead generation
- Strong communication and stakeholder management skills.
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