Head of Sales – Food (South Vietnam)

JOB REPORTS TO

Country Manager (Vietnamese, based in HCMC)

INDUSTRY

Food Colors & Ingredients

• Natural Food Colors: Derived from plant, fruit, and vegetable sources (Natracol)
• Synthetic Food Colors: Stable, cost-effective solutions for processed foods (Idacol)
• Pharmaceutical Colors: Color solutions for tablets, capsules, syrups, and powders
• Cosmetic & Personal Care Colors: Colorants for skincare, haircare, and cosmetics
• Pet & Animal Feed Colors: Safe pigments for pet food and animal nutrition
• Industrial Colorants: Color solutions for plastics, fertilizers, paints, and detergents

WORKING TIME

Monday – Friday (8:00 AM – 5:00 PM)

2 Saturdays/month - Flexible working schedule when meeting customers

INTERVIEW PROCESS

Round 1: Country Manager (Vietnam) – Online

Round 2: Head of Southeast Asia Operations – Online / Offline (TBD)

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About Our Client

Our client is a global leader in manufacturing specialty colors and functional ingredients serving the Food & Beverage, Pharmaceutical, Cosmetic, Personal Care, and Industrial sectors. With operations in more than 20 countries, 14 manufacturing facilities, and 6 global R&D centers across Asia, Europe, Africa, and North America, the company delivers innovative, sustainable, and high-quality color solutions to many of the world's leading brands.

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Key Responsibilities

1. Sales Leadership & Business Strategy

• Develop and execute the annual sales strategy to achieve revenue, profitability, and market share objectives.
• Own the sales budget, forecasting, and business planning for the Food Business.
• Monitor sales performance, identify growth opportunities, and implement corrective actions where necessary.
• Drive sustainable business expansion across existing and emerging food industry segments.
• Ensure achievement of sales targets, gross margin, and strategic business KPIs.

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2. Key Account & Business Development

• Build long-term strategic relationships with key food manufacturers, multinational customers, distributors, and business partners.
• Expand business with existing customers while acquiring new strategic accounts.
• Lead commercial negotiations, pricing discussions, and contract management.
• Identify new market opportunities, applications, and product portfolios aligned with customer needs.
• Represent the company at industry events, exhibitions, and customer meetings.

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3. Market Intelligence & Product Strategy

• Analyze market trends, customer insights, competitor activities, and pricing strategies.
• Collaborate with regional and technical teams to introduce innovative food color and ingredient solutions.
• Recommend product portfolio expansion based on market demand.
• Support new product launches and strategic marketing initiatives.

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4. Sales Team Leadership

• Lead, coach, mentor, and develop the Hanoi Sales Team to maximize performance.
• Set clear KPIs, conduct regular performance reviews, and build succession plans.
• Foster a high-performance, customer-focused sales culture.
• Recruit, train, and retain top sales talent.

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5. Commercial & Operational Excellence

• Ensure accurate sales forecasting, pipeline management, and MIS reporting.
• Collaborate closely with Supply Chain, Customer Service, Finance, Marketing, and Regional Teams to ensure excellent customer service.
• Drive continuous improvement in sales processes, CRM utilization, and operational efficiency.
• Ensure compliance with company policies, commercial governance, and ethical standards.

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Requirements

• Minimum 8 years of B2B sales experience, including at least 4 years in a sales leadership or management role.
• Strong experience in Food Colors, Food Ingredients, Flavors, Functional Ingredients, Natural Colors, Clean Label Solutions, or related Food & Beverage ingredients.
• Proven track record of achieving sales growth and leading high-performing sales teams.
• Strong commercial acumen with strategic planning and business development capabilities.
• Excellent leadership, negotiation, communication, and stakeholder management skills.
• Fluent in Vietnamese and English.
• Strong analytical skills with excellent command of Excel.
• SAP knowledge is an advantage.
• Willingness to travel frequently within Vietnam.

 

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