PR Manager

Report to: PR Senior Director
Location: Ho Chi Minh City
Accountability:

• Be accountable for building a strong and consistent brand presence of Masan Group through end-to-end strategy development and implementation.
• Be corporate brand steward and ensure corporate brand consistency and promotion across Group and subsidiaries’ brands.

Responsibility:

• Develop and execute the corporate brand strategy to effectively promote the company's vision, mission, values, and achievements to internal and external stakeholders.
• Define and maintain the company's brand identity, ensuring consistency across all communication channels and touchpoints.
• Lead the development and implementation of brand-building initiatives, including brand positioning, messaging, and visual identity.
• Actively participate in planning, creation, and distribution of communication materials such as press releases, newsletters, annual reports, and presentations to ensure the brand consistency.
• Collaborate with internal departments, including marketing, HR, and senior leadership, to align communication efforts with overall business objectives.
• Assist as needed with logo store, awards, and corporate website.
• Assist line manager in coordinating and facilitating all activities related to ESG (including CSR) at Group and BU.
• Assist line manager in managing enterprise awards strategy and insights.
• Other tasks assigned by line manager.

Skills required:

• Bachelor's or master’s degree in communications, Public Relations, Marketing, or a related field.
• Proven experience in corporate communication, brand building, and reputation management, preferably in a managerial or leadership role.
• Strong business acumen to be able articulate from business goals into corporate branding implication
• Ability to build and maintain relationships with internal and external stakeholders (where required)
• Excellent organizational and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• High team-work spirit

 

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