VP, Corporate Communications & Brand Strategy

The Vice President of Corporate Communications & Brand Strategy is responsible for leading the Group’s overall brand positioning, corporate communications, and marketing communication strategies. This role plays a critical part in strengthening brand equity, enhancing corporate reputation, and driving integrated communication initiatives aligned with the Company’s business objectives and growth strategy.

Key Responsibilities

• Develop and execute the Group’s long-term branding and communication strategies.
• Lead all corporate branding, public relations, media relations, digital communications, and marketing communication activities.
• Build and maintain a strong and consistent corporate image across all communication channels and customer touchpoints.
• Identify market trends, customer insights, and competitive positioning to support strategic business decisions.
• Oversee the planning and implementation of integrated communication campaigns for projects, product launches, sales activities, and corporate events.
• Manage communication budgets, evaluate campaign effectiveness, and optimize return on marketing investment.
• Monitor brand performance and ensure alignment with the Company’s vision, values, and business strategy.
• Establish and maintain strong relationships with media agencies, press, partners, and external stakeholders.
• Lead crisis communication planning and reputation management initiatives when required.
• Develop, mentor, and manage the Communications & Branding team to achieve departmental objectives.
• Coordinate closely with Sales, Marketing, Business Development, and other internal departments to ensure effective communication execution.
• Perform other strategic assignments as directed by the Chairman or Board of Directors.

Requirements

• Bachelor’s degree or above in Marketing, Communications, Business Administration, Public Relations, or related disciplines.
• Minimum 8-10 years of experience in Communications, Branding, Marketing, or related functions, including at least 5 years in a senior leadership role.
• Strong experience in Real Estate, Property Development, Hospitality, or related industries is highly preferred.
• Proven track record in brand development, integrated marketing communications, and corporate reputation management.
• Strong strategic thinking, leadership, and stakeholder management capabilities.
• Excellent analytical, planning, presentation, and project management skills.
• Strong network with media agencies, press, and industry partners is an advantage.
• Fluent English communication skills, both written and spoken.
• Ability to work effectively in a fast-paced and high-pressure environment.

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If you receive any suspicious communication claiming to be from Manpower, please report it immediately to: [email protected]

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