CEO (CVS Chain)

1. JOB OVERVIEW

• The CEO of the Convenience Store Business Unit is responsible for leading the end-to-end strategy, development, and operation of the CVS chain, including concept development, commercial performance, network expansion, and operational excellence.
• This role is accountable for building a scalable, profitable, and competitive CVS business model, from concept creation to large‑scale nationwide rollout.

2. KEY RESPONSIBILITIES
Strategic Leadership & Business Development

• Define and drive the overall CVS strategy, including positioning, value proposition, and differentiation in the market.
• Build a long-term growth roadmap, including expansion, format evolution, and revenue optimization.
• Identify market trends, consumer insights, and competitive landscapes to shape business direction and innovation initiatives.
• Own and manage key partnerships with landlords, suppliers, and strategic partners.

Concept & Format Development

• Lead the development and continuous evolution of the CVS store concept, including:
  • Store format & footprint strategy
  • Customer journey & experience design
  • Product mix & category strategy
  • Space utilization & merchandising principles
• Collaborate with internal teams (Design, Marketing, Commercial, Operations) to translate concept into store‑level execution guidelines.
• Ensure consistency between concept vision and real-store implementation during roll-out.

Operations & Network Management

• Oversee end-to-end operations across the store network, ensuring:
  • Consistent operational excellence and service standards
  • Strong execution of SOPs, KPIs, and store performance frameworks
• Drive improvements in productivity, cost control, and customer experience.
• Monitor multi-site operations performance and implement corrective actions when needed..

Expansion & Roll-out

• Lead large-scale network expansion strategy:
  • Site selection & approval
  • Store opening pipeline
  • Capex optimization
• Ensure timely, cost-effective, and high-quality execution of new store openings.
• Define and optimize scalable rollout models for rapid expansion.

Commercial & Financial Performance

• Full ownership of P&L for the CVS business unit.
• Drive revenue growth through:
  • Category performance
  • Pricing and promotion strategies
  • Private label and food service development
• Monitor and optimize key financial metrics
  • Sales, profit, margin
  • Store productivity (sales/m², basket size, conversion)
  • Inventory efficiency (DIO, shrinkage)

Organizational Leadership & Talent Development

• Build and lead a high-performing leadership team across:
  • Operations
  • Commercial
  • Expansion/Property
  • Concept/Format
• Develop strong organizational capabilities to support rapid growth.
• Foster a culture of speed, ownership, accountability, and continuous improvement.

Cross-functional Leadership

• Work closely with:
  • Marketing (branding & customer experience)
  • Commercial (category & supplier management)
  • Property/Project (rollout execution)
  • Finance (P&L & investment)
• Align all functions to deliver one consistent CVS concept and execution standard.)

3. KEY REQUIREMENTS
Experience

• 10–15+ years in retail, including senior leadership roles.
• Strong experience in:
  • Convenience store / minimart / retail chain operations
  • Multi-site management & large-scale rollout
• Proven track record in:
  • P&L ownership
  • Business transformation or new concept build
• Experience in CVS, minimart, supermarket, or QSR chains is highly preferred.

Capabilities

• Strong commercial and business mindset.
• Ability to translate strategy into execution at store level.
• Experience managing fast-paced, high-growth environments.
• Strong data-driven decision-making ability.

Leadership

• Strategic thinking with strong execution capability.
• Proven ability to lead large, cross-functional teams.
• High adaptability and resilience in dynamic environments.
• Strong stakeholder management & communication skills.

 

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