Nguyen Ngoc Bich is a marketing and corporate affairs professional with extensive experience in developing and executing integrated communication strategies. She focuses on enhancing organizational visibility, strengthening stakeholder engagement, and driving brand positioning across diverse industries.

She works closely with government bodies, NGOs, industry associations, and educational institutions to build strategic partnerships and support corporate affairs initiatives. Her expertise spans digital marketing, public relations, and large-scale event management, allowing her to bridge strategic planning with hands-on execution.

Bich also brings strong experience in customer experience management and data-driven marketing, using insights and performance metrics to optimize communication effectiveness and engagement across platforms.

Recent examples of her work include:

• Designing and executing integrated marketing and corporate affairs strategies at a national level
• Building and maintaining strong relationships with government agencies, media, and institutional stakeholders
• Leading crisis communication and reputation management initiatives
• Developing and managing digital marketing channels, including social media, performance media, and analytics
• Delivering large-scale corporate events, PR campaigns, and stakeholder engagement programs
• Implementing customer experience frameworks and leveraging NPS data to improve engagement outcomes