B2B Sales Manager

Key Responsibilities

1. Sales Growth & Business Performance

• Drive revenue growth and achieve sales targets across assigned markets and accounts.
• Implement regional sales strategies and initiatives in line with overall company objectives.
• Manage the complete sales cycle, from prospecting and customer development through negotiation and closing.
• Identify new sales opportunities and proactively develop strategies to capture them.
• Coordinate with internal teams to monitor customer orders, forecasts, shipments, and payment status.

2. Distributor & Key Account Management

• Manage and develop existing distributors and key customer accounts across Southeast Asia.
• Build strong, long-term relationships with distributors, customers, and strategic business partners.
• Oversee day-to-day commercial activities to ensure smooth operations and sustainable growth.
• Support sell-in and sell-out initiatives throughout the distribution network.
• Regularly evaluate distributor performance and implement improvement plans where required.
• Ensure commercial activities remain aligned with company policies and regional sales strategies.

3. New Market & Business Development

• Identify and develop new markets, customers, distributors, and business opportunities.
• Conduct market research covering market potential, competition, pricing, customer needs, and distribution structures.
• Identify, approach, and evaluate potential distributors and strategic partners.
• Develop market-entry strategies and commercial proposals for new markets.
• Support the negotiation, appointment, and onboarding of new distributors and customers.
• Continuously identify opportunities to expand the company's aftermarket footprint across the region.

4. Market Development & Channel Support

• Conduct regular market visits to distributors, dealers, workshops, and other relevant customers.
• Support go-to-market strategies and channel development initiatives in assigned markets.
• Work closely with distributors to improve market coverage, product penetration, and customer acquisition.
• Gather field intelligence and provide recommendations to improve sales performance and competitiveness.

5. Sales Analysis & Reporting

• Monitor sales performance, orders, forecasts, and customer activities across assigned markets.
• Identify performance gaps and recommend appropriate corrective and improvement actions.
• Prepare regular sales reports, forecasts, market updates, and business reviews.
• Maintain accurate and up-to-date customer and market information to support internal planning and decision-making.

6. Marketing & Commercial Activities

• Support and execute local marketing initiatives, promotions, exhibitions, customer events, and sales campaigns.
• Coordinate with internal marketing teams and distributors to ensure effective execution of commercial activities.
• Support product launches and new product introduction programs across assigned markets.
• Gather market feedback and assess the effectiveness of marketing and commercial initiatives.

7. Market Intelligence & Internal Collaboration

• Monitor market trends, customer needs, competitor activities, pricing developments, product demand, and other relevant market intelligence.
• Share market insights and recommendations with Sales, Product Management, Marketing, Supply Chain, and other internal teams.
• Work closely with internal stakeholders to address customer requirements and resolve commercial issues.
• Serve as an effective communication link between customers, distributors, regional teams, and headquarters.

 

Qualifications & Experience

• Bachelor's degree in Business, International Business, Marketing, or a related discipline.
• Minimum 5 years of experience in B2B sales, business development, key account management, or a related commercial role.
• Experience in the automotive aftermarket or automotive parts industry is preferred.
• Proven experience working with distributors, dealers, workshops, or regional customers.
• Demonstrated track record of achieving sales targets and developing new business.
• Experience managing international or regional markets is an advantage.
• Strong communication, negotiation, analytical, presentation, and relationship-building skills.
• Proactive, self-motivated, commercially minded, and capable of working independently.
• Comfortable working across multiple countries, cultures, and business environments.
• Willingness and flexibility to travel frequently within assigned markets.
• Fluent in English; proficiency in an additional Southeast Asian language is an advantage.

 

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