Senior Marketing Communication Executive

• Our client, a global leader in consumer electronics, is seeking a Senior Marketing Communication Executive to drive integrated marketing communication strategies for the Personal Entertainment category. The role is responsible for annual marketing planning, campaign execution, digital and offline activations, content strategy, media management, and demand generation initiatives to strengthen brand awareness, increase consumer consideration, and drive sales performance.

• Collaborate closely with Product Marketing teams to develop and execute marketing strategies aligned with category objectives and product roadmaps.
• Lead annual IMC planning and execution across ATL and BTL channels throughout the customer journey, from awareness to conversion.
• Develop and implement content strategies across owned channels, including social media platforms, websites, and EDM campaigns.
• Manage earned media activities, including PR, KOLs/Influencers, online communities, and external creative agencies.
• Lead media planning and execution with media agencies, ensuring campaign performance and achievement of media KPIs.
• Identify and explore emerging communication channels and marketing opportunities to maximize campaign effectiveness.
• Coordinate PR planning and execution for new product launches and key marketing initiatives.
• Track, analyze, and report marketing performance through weekly, monthly, semi-annual, and annual reports.

• Develop and execute demand-generation campaigns together with Product Marketing teams, from audience identification and campaign planning to implementation and performance evaluation.
• Drive consumer engagement and sales conversion through effective activation programs and targeted communication initiatives.
• Lead offline marketing activities, including product launches, press conferences, roadshows, sponsorships, and experiential events.
• Manage agency briefing, concept development, planning, execution, and post-campaign evaluation for activation projects.

• Contribute to CRM initiatives and customer engagement activities in collaboration with internal stakeholders.
• Support cross-category marketing planning and integrated business initiatives.
• Monitor market trends, consumer behavior, competitor activities, and emerging marketing practices to identify growth opportunities.
• Conduct market research and customer analysis to strengthen value propositions and improve campaign effectiveness.

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
• Minimum 5 years of experience in Marketing Communications, Digital Marketing, Brand Marketing, or related functions; experience within a marketing agency environment is highly preferred.
• Strong understanding of Integrated Marketing Communications (IMC), Digital Marketing, Social Media Marketing, and Media Planning.
• Proven experience managing social media platforms, digital campaigns, KOL/Influencer marketing, and content development.
• Excellent copywriting, communication, and stakeholder management skills.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Fluent English communication skills, both written and spoken.
• Proficient in Microsoft Office applications.
• Results-driven, creative, adaptable, and highly proactive mindset with strong commercial awareness.

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