Creative Strategist

• Lead end-to-end creative strategy development for paid advertising campaigns by identifying customer pain points, motivations, objections, buying triggers, and market opportunities. Conduct thorough research on target audiences, competitors, industry trends, and consumer behavior to uncover insights that drive high-performing campaigns.
• Develop and own creative frameworks across multiple products, brands, and customer segments. Define content angles, messaging pillars, value propositions, hooks, offers, and storytelling approaches that effectively communicate brand positioning while maximizing conversion performance.
• Create comprehensive creative briefs and advertising concepts for Content, Design, and Video teams, ensuring all creative assets are strategically aligned with campaign objectives, customer insights, and performance goals across digital marketing channels.
• Write and refine high-converting English advertising content, including ad copies, headlines, video scripts, landing page messaging, and campaign narratives. Continuously test different communication approaches to improve engagement, conversion rates, and customer acquisition efficiency.
• Partner closely with Media Buying and Performance Marketing teams to evaluate campaign results, analyze creative performance metrics, identify winning patterns, and generate actionable recommendations for creative optimization and future testing initiatives.
• Establish a structured creative testing roadmap by formulating hypotheses, prioritizing testing opportunities, and executing continuous iterations across messaging, formats, concepts, and audience segments to scale campaign performance.
• Utilize AI-powered tools and emerging technologies to enhance audience research, streamline ideation processes, accelerate content production, and improve the efficiency and quality of creative outputs.
• Stay updated on e-commerce trends, consumer behavior shifts, platform best practices, and advertising innovations to continuously introduce fresh ideas and maintain a competitive creative advantage.

• Minimum 2 years of experience in Creative Strategy, Performance Creative, Content Strategy, or related roles.
• Proven experience in E-commerce, DTC brands, or Performance Marketing environments.
• Strong ability to transform consumer insights into scalable and performance-driven creative concepts.
• Excellent copywriting and scriptwriting skills in English.
• Data-driven mindset with the ability to interpret campaign performance and derive actionable recommendations.
• Hands-on experience with AI tools such as ChatGPT, Claude, or similar platforms.
• Portfolio or case studies demonstrating successful campaigns and measurable business impact are highly preferred.

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