Trade Marketing

RESPONSIBILITIES
1. Regional Marketing Strategy & Planning

• Develop and own the annual B2B marketing plan for Asia, aligned with regional sales targets and business priorities
• Define market-by-market activation priorities based on channel maturity, competitive landscape, and growth potential
• Track marketing performance against plan and adjust activities to maximize impact and ROI

2. Trade Marketing & Channel Activation

• Plan and execute B2B trade marketing programs: promotions, incentive schemes, co-op campaigns, and channel events
• Develop channel-specific marketing materials and toolkits to support distributor and dealer engagement
• Drive sell-out activities through effective point-of-sale support and channel education
• Manage trade show participation and regional aftermarket events across Asia

3. Brand Management & Market Positioning

• Ensure consistent brand application across all customer-facing materials and channels in the region
• Develop region-specific value propositions and messaging tailored to each Asia market
• Collaborate with HQ marketing on brand guidelines, asset management, and campaign alignment

4. Market Intelligence & Insights

• Gather and synthesize market intelligence: customer behavior, competitor activities, pricing trends, and channel dynamics
• Produce regular market insight reports to support sales strategy and product decisions
• Monitor campaign performance and provide data-driven recommendations for continuous improvement

5. Sales Enablement & Content

• Develop customer-facing content adapted for the B2B aftermarket audience across print and digital formats
• Support the sales team with commercial tools and materials for key account and distributor meeting.

6. Cross-functional Collaboration & Budget

• Work closely with Sales to align marketing activities with business priorities
• Coordinate with external agencies, printers, and event organizers to deliver campaigns on time and within budget
• Own and manage the marketing budget across the Asia region

REQUIREMENT:

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 3–5 years of experience in B2B marketing, trade marketing, or channel marketing
• Experience in the automotive aftermarket or industrial/parts sector is strongly preferred
• Proven track record of owning and executing regional marketing programs independently
• Strong project management and organizational skills
• Data-driven mindset with experience in campaign measurement and market analysis
• Comfortable working independently across multiple markets with limited oversight
• Excellent communication and stakeholder management skills
• Fluent in English; additional Asian language skills are a plus
• Willingness to travel across Asia for market visits and events

 

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