Chief Marketing Officer (CMO)

Responsibilities:

Digital Growth & Performance Marketing (Primary Ownership)

• Develop and execute the Digital Growth strategy for TNEX Digital Bank.
• Lead performance marketing activities across paid media, mobile app acquisition, affiliate programs, and partner growth channels.
• Design and optimize the full-funnel growth strategy including awareness, acquisition, activation, engagement, and retention.
• Optimize CAC, LTV, and conversion rates across the digital funnel.
• Leverage data analytics, attribution models, and marketing automation to maximize marketing effectiveness.

UI/UX Strategy & Customer Experience (Strategic Oversight)

• Define the UI/UX strategy for the entire digital banking platform.
• Ensure a consistent and seamless customer experience across mobile app, web platforms, and partner ecosystems.
• Collaborate with Product, Technology, and Data teams to optimize the user journey and improve conversion.
• Establish customer experience design standards across all digital touchpoints.

Brand Strategy & Market Positioning

• Develop and drive the brand strategy for TNEX Digital Bank.
• Ensure brand consistency across all digital channels, communications, and customer touchpoints.
• Lead brand campaigns, public relations initiatives, and strategic communications.
• Position TNEX as a top-of-mind digital banking brand for Gen Z and Millennials.

Digital Commerce & Ecosystem Growth

• Expand and optimize the TNEX digital commerce platform.
• Develop digital partnerships, embedded finance initiatives, and ecosystem commerce opportunities.
• Utilize customer data to identify and generate new revenue streams.

Data & Marketing Intelligence

• Build marketing data analytics capabilities to generate actionable customer insights.
• Develop data-driven marketing decision frameworks.
• Leverage big data and AI technologies to personalize the customer experience.

Digital Transformation Leadership

• Drive the digital transformation strategy for TNEX.
• Advise senior leadership on fintech, digital banking, and marketing technology trends.
• Promote a data-driven and digital-first marketing culture across the organization.

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Requirements:

Education

• Bachelor’s or Master’s degree in Marketing, Business Administration, Technology, Finance, or related fields.

Professional Experience

• 10+ years of experience in Digital Marketing, Growth Marketing, or Digital Product.
• At least 5 years of experience in a senior leadership role.
• Experience in digital banking, fintech, or large-scale digital platforms.
• Proven track record of scaling digital products and customer acquisition.

Knowledge

• Deep expertise in digital growth marketing.
• Strong understanding of mobile app growth, digital commerce, and customer lifecycle management.
• Knowledge of big data analytics, API ecosystems, and marketing technology stacks.

Leadership & Capabilities

• Strong strategic thinking with excellent execution capability.
• Ability to lead cross-functional teams across marketing, product, technology, and data.
• Data-driven decision-making mindset.
• Excellent communication and stakeholder management skills.

Personal Attributes

• Entrepreneurial mindset with strong ownership.
• High integrity and trustworthiness.
• Adaptability in fast-moving digital environments.
• High energy and ability to lead large-scale transformation initiatives.

 

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