Head of Sales

The Head of Sales will lead and drive the overall sales strategy, revenue growth, and market expansion for a leading real estate developer. This role is responsible for managing residential, commercial, and mixed-use property sales, overseeing sales teams, developing channel partnerships, and ensuring achievement of annual sales targets while enhancing customer experience and market share.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute the company's sales strategy aligned with business objectives.
• Drive sales performance across all projects and property portfolios.
• Establish sales forecasts, budgets, KPIs, and performance management frameworks.
• Monitor market trends, competitor activities, and customer demand to identify growth opportunities.

Revenue Generation

• Achieve annual and quarterly sales revenue targets.
• Maximize inventory absorption and optimize pricing strategies in collaboration with marketing and project teams.
• Lead project launches and sales campaigns to achieve target sell-through rates.

Team Management

• Build, lead, coach, and develop high-performing sales teams.
• Set clear performance goals and implement incentive schemes.
• Foster a results-driven and customer-centric sales culture.

Channel & Stakeholder Management

• Develop and manage relationships with property agencies, brokers, investors, and strategic partners.
• Collaborate closely with Marketing, Product Development, Finance, and Customer Service teams.
• Represent the company in industry events, exhibitions, and networking forums.

Customer & Market Excellence

• Ensure exceptional customer engagement throughout the sales journey.
• Utilize CRM and sales analytics to improve conversion rates and customer retention.
• Gather customer insights to support future product development and market positioning.

Key Requirements

Education

• Bachelor's Degree in Business, Marketing, Real Estate, Finance, or related field.
• MBA or postgraduate qualification is preferred.

Experience

• 20+ years of sales experience, with at least 5 years in a senior sales leadership role within real estate development.
• Proven track record of delivering significant sales revenue and leading large-scale project launches.
• Strong experience managing direct sales teams and external agency networks.

Skills & Competencies

• Strategic sales planning and execution.
• Strong commercial acumen and negotiation skills.
• Leadership and people management capabilities.
• Data-driven decision making and CRM proficiency.
• Excellent stakeholder management and presentation skills.
• Deep understanding of real estate market dynamics and property sales regulations.

 

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