Senior Camera Sales Executive / Channel Sales Manager

Position                           : Senior Camera Sales Executive / Channel Sales Manager
Working location         : District 1 - Ho Chi Minh City
Line report                     : Director - Sales & Marketing 
Salary package             : Nego

1. Role & Responsibilities

The Senior Camera Sales Executive will be instrumental in driving revenue, expanding market share, and maintaining strong partnerships with our distributor and dealer network across Vietnam.

Channel Management & Business Development

• Manage and grow relationships with existing distributors, key retail chains, and independent camera dealers.
• Identify and onboard new potential channel partners to ensure optimal market coverage.
• Negotiate trading terms, rebate programs, and commercial contracts with partners in alignment with Company guidelines.

Sales Performance & Execution

• Achieve and exceed monthly, quarterly, and annual sales targets (both sell-in to distributors and sell-out to end consumers).
• Monitor inventory levels at the distributor/dealer level to ensure healthy stock turnover and prevent stock-outs or aging inventory.
• Ensure timely collection of accounts receivable (AR) and manage credit limits for partners.

Rebate Management

• Manage dealer rebate programs in accordance with company policies and approved schemes.
• Verify dealer performance and supporting documents for rebate claims.
• Coordinate with relevant departments to ensure accurate and timely rebate processing.
• Monitor rebate expenses against approved budgets and sales programs.
• Follow up on outstanding rebate issues and resolve discrepancies with dealers.

Trade Marketing & Product Enablement

• Collaborate with the Marketing team to implement channel marketing initiatives, product launch campaigns, and promotional activities.
• Ensure excellent retail visibility by deploying and maintaining Point-of-Sales Materials (POSM) and product display zones at dealer stores.
• Conduct regular product training sessions for dealer sales staff to ensure they can confidently sell camera bodies, lenses, and accessories.

Product Training

• Schedule and coordinate product training for dealer sales staff and relevant partners.
• Schedule and coordinate product training for new products, product updates, and key product features.
• Coordinate with relevant internal teams for product training materials and technical information when necessary.
• Support product launches and new product training programs for dealers.

Market Intelligence & Reporting

• Gather and analyze market trends, consumer behavior, and competitor activities (pricing, promotions, new launches) in the Vietnamese market.
• Prepare regular sales forecasts, pipeline reports, and business reviews for regional management.

2. Job Scope
 

• Territory: Regional (e.g., South Vietnam) or Nationwide, requiring frequent travel to visit 30 channel/retail partners national wide.
• Product Portfolio: Full range of Company Digital imaging products: Mirrorless Camera, Lenses accessories, Selphy Printer, Digital Video product.
• People Management: May supervise 1-3 Sales Executives, Merchandisers, or Promoters (PG/PB) deployed at key retail locations.
• Cross-functional Collaboration: Works closely with Marketing, Supply Chain/Logistics, Finance, and Customer Service teams locally.

3. Capability Reference (Candidate Profile)

Experience & Education

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• At least 10 years of relevant sales experience, with solid experience in B2B sales required.
• Fluent in English, with good communication and presentation skills.
• Good knowledge and/or strong interest in photography and videography, with an understanding of cameras, lenses, and related imaging products.
• Strong negotiation, communication, presentation, and relationship-management skills.
• Strong analytical and problem-solving skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Willingness to travel frequently for dealer visits and business activities.
• Leadership potential and the ability to take ownership of sales operations and business continuity.

Core Competencies & Skills

• Communication: Excellent interpersonal skills. Must be capable of building trust with local dealers while communicating effectively with corporate headquarters.
• Negotiation & Persuasion: Proven ability to influence partners, negotiate terms, and secure premium shelf space.
• Analytical Skills: Strong capability in sales forecasting, analyzing sell-out data, and managing P&L at the channel level.
• Channel Expertise: Deep understanding of the Vietnamese retail distribution network (both traditional trade and modern tech retail chains).

Language & Technical Requirements

• Languages: Native fluency in Vietnamese and professional working proficiency in English (mandatory for MNC reporting and meetings).
• Tech Savvy: Passion for photography or videography is a strong advantage. Candidates should be comfortable demonstrating complex camera features.

Proficient in MS Office (especially Excel for sales data and PowerPoint for presentations) and CRM software (e.g., Salesforce).



 

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