Sales Director - FMCG/ F&B
Job Reference: 23059
Posted Date: 30/10/2026
Job Type: Permanent
Salary: Negotiable
Industry: FMCG
Specialization: Sales
Overview
Our client, a globally recognized food company, is seeking a Sales Director position. This role will develop, lead, and execute effective sales strategies to drive sustainable revenue growth, achieve best-in-class market visibility, expand market coverage, and reinforce the Company's leadership position in Vietnam.
Key Responsibilities
Sales Strategy & Business Development
Qualifications & Experience
Our client, a globally recognized food company, is seeking a Sales Director position. This role will develop, lead, and execute effective sales strategies to drive sustainable revenue growth, achieve best-in-class market visibility, expand market coverage, and reinforce the Company's leadership position in Vietnam.
Key Responsibilities
Sales Strategy & Business Development
- Develop and implement comprehensive sales strategies to drive revenue growth, distribution expansion, and market penetration, focusing on general trade and key channels.1. 1.
- Identify new business opportunities, emerging channels, and growth areas to strengthen market presence.
- Drive effective route-to-market strategies and territory optimization.
- Build, lead, coach, and develop a high-performing sales team to consistently achieve and exceed sales targets.
- Establish clear performance goals, conduct regular performance reviews, and support continuous capability development.
- Foster a strong performance culture, accountability, and collaboration across sales teams.
- Develop and maintain strong relationships with key distributors, wholesalers, retailers, and strategic partners.
- Negotiate trade terms, commercial agreements, and joint business plans to maximize mutual growth.
- Ensure excellence in execution at point-of-sale, including visibility, promotions, and merchandising standards.
- Analyze market trends, consumer behavior, competitor activities, and channel dynamics to identify risks and growth opportunities.
- Translate market insights into actionable sales plans, pricing strategies, and go-to-market initiatives.
- Work closely with Marketing, Trade Marketing, Supply Chain, Finance, and HR teams to ensure aligned planning and effective execution of campaigns, product launches, and promotions.
- Support the development and execution of integrated sales and marketing initiatives.
- Develop, manage, and control sales budgets to ensure profitability and cost efficiency.
- Monitor sales performance, KPIs, and forecast accuracy; drive corrective actions where required.
- Drive continuous improvement in sales processes, systems, and operational efficiency.
- Develop and maintain a deep understanding of customer needs, shopper behavior, and consumer preferences.
- Ensure customer-centric execution and build long-term brand and customer loyalty.
Qualifications & Experience
- Bachelor’s degree in Business Administration, Marketing, or related fields (MBA preferred).
- Minimum 10–15 years of experience in sales leadership roles, preferably in FMCG or Food & Beverage industry.
- Strong business acumen and strategic thinking
- Leadership and people development capabilities
- Strong strategic thinking, leadership, negotiation, and analytical skills.
- Proven track record in building high-performing teams and delivering sustainable business results.
- Excellent communication skills in English and Vietnamese
- Excellent negotiation, Influencing skills and stakeholder management
- Data-driven decision making
- High integrity and professionalism.
- Competitive salary package and annual KPI bonus.
- Premium healthcare insurance for employees and eligible family members.
- Dynamic, collaborative, and supportive working environment.
- Team building activities and employee engagement programs.
- Learning & development opportunities with clear career growth pathways.
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