CEO (Commercial Growth)

• Position: Chief Executive Officer
• Reporting to: Board of Directors

• Lead the development of the company’s strategy based on market analysis, media trends, client needs, audience behavior, and company's strengths.
• Present the strategy to the Board for approval and translate it into business plans, priorities, and execution responsibilities.
• Shape the business portfolio and recommend resource allocation, balancing short-term revenue goals with long-term growth investments.
• Monitor execution, recommend strategic adjustments, and lead changes to improve business performance and competitiveness.

• Lead the Business Team in developing and executing revenue strategies, expanding markets, and achieving business objectives.
• Build and develop a high-performing sales team, strengthen client relationship management, sales effectiveness, and succession planning.
• Lead major business opportunities, participate in negotiations, close strategic contracts, and grow both new and existing client accounts.
• Establish data-driven sales management practices to improve pipeline quality, forecasting accuracy, conversion rates, and commercial profitability.

• Lead the development of new product lines and business models based on company's content, IP, audience, brand, and platforms.
• Collaborate with Content, Commercial, Marketing, and Product/Tech teams to translate audience and client insights into commercially viable products.
• Develop business cases for new initiatives, lead testing, and recommend continuation, refinement, or discontinuation based on performance data.
• Diversify revenue streams, increase recurring revenue, and reduce reliance on individual clients or sponsorship models while maintaining content quality and audience trust.

• Take ownership of the financial outcomes of business strategies and decisions, working with the COO to align business plans with profitability goals, budgets, and financial capacity.
• Use financial analysis to evaluate opportunities, prioritize investments, and align on assumptions, risks, resource requirements, and trade-offs with the COO.
• Lead business priorities and cross-functional execution, aligning resources and responsibilities with the COO and resolving execution challenges.
• Develop strong leaders and foster a collaborative, data-driven culture, leveraging technology and AI to improve productivity and business performance.

• Represent company in relationships with clients, partners, and industry stakeholders, developing partnerships that create commercial and strategic value.
• Work with the Board and COO on investor relations, resource planning, and evaluating partnership and investment opportunities.
• Provide transparent reporting to the Board on business performance, strategic progress, risks, and key recommendations.
• Operate within the agreed governance framework, partnering with the COO and functional leaders to uphold compliance, ethics, and corporate reputation.

• Corporate Leadership & Strategy: Proven senior leadership experience with a track record of driving business growth, developing strategy, setting priorities, and leading execution.
• Media Industry Expertise: Strong understanding of media economics and the relationship between content, IP, audience, distribution, and revenue generation.
• Commercial Leadership: Demonstrated success in client development, contract negotiation, and closing major deals, with experience building high-performing sales teams and scalable commercial organizations.
• Product & Business Development: Experience developing new products, revenue streams, and business models by translating market opportunities into commercial outcomes.
• Financial Acumen: Strong ability to analyze financial performance, evaluate investments, develop business cases, and assess risks, assumptions, and trade-offs.
• Organizational Leadership: Proven ability to develop leaders, drive cross-functional collaboration, align stakeholders, and work effectively with Boards and executive teams.
• Relationship Management & Communication: Strong partnership-building, negotiation, and presentation skills, with the ability to engage clients, partners, investors, and industry stakeholders in both Vietnamese and English.

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