Marketing Specialist

I. Job Responsibilities

• Own marketing backlog across lead generation, card acquisition, activation nudges, usage campaigns, merchant offers and cross sell triggers
• Build customer segments, campaign journeys, offer mechanics, channel plan, content brief and campaign calendar
• Coordinate campaigns across Branch, Digital, CRM, Contact Center, Product, Risk, Compliance, Operations and external agencies
• Design qualified lead campaigns using CASA base, salary customers, lending customers, branch visitors, inactive cards and merchant customers
• Translate customer insights into card value propositions, activation messages, usage offers and cross sell prompts
• Track funnel performance from reach, lead, application, approval, activation, first transaction, repeat usage and conversion
• Monitor campaign results, customer feedback, complaint signals and channel performance to refine targeting and offers

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II. Measurement Indicators

• Acquisition impact: qualified leads, application conversion, CASA to card penetration and campaign cost per lead
• Activation impact: activation rate, first transaction rate, contactability rate and inactive card reduction
• Usage impact: active card rate, transaction frequency, spend volume and campaign redemption rate
• Cross sell impact: offer take-up rate, bundled product conversion and incremental revenue
• Delivery quality: campaign launch timeliness, content approval TAT and compliance rework rate

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III. Key Qualifications and Experience

1. Education

• Minimum: Bachelor's Degree in Marketing, Business Administration, Communications, Economics, Digital Marketing, Finance or a related field
• Preferred: Master's Degree in Marketing or MBA; digital marketing, CRM, campaign analytics, growth marketing or financial services marketing certification preferred

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2. Experience

• 4 to 8 years in banking marketing, lifecycle marketing, digital campaigns, retail product marketing or growth marketing
• 2 or more years in retail banking or financial services, working with product, branch, digital, CRM, compliance, operations and agencies
• Experience delivering acquisition, activation, usage, retention and cross-sell campaigns across digital and offline channels
• Proven delivery of qualified lead growth, activation uplift, active usage growth, campaign conversion and customer engagement improvement

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3. Skillsets

• Strong understanding of card and payment customer journeys across acquisition, issuance handoff, activation, usage and cross selling
• Deep knowledge of segmentation, targeting, offer design, campaign calendar, content brief, CRM triggers and channel performance tracking
• Working knowledge of CRM, digital channels, branch campaigns, contact center scripts, customer data mart and campaign dashboards
• Ability to diagnose funnel breakpoints using lead, application, approval, activation, usage, conversion, complaint and NPS data
• Solid control mindset across customer consent, fair communication, compliance approval, campaign terms, data privacy and reputational risk

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IV. Attributes

• Strategic mindset: balance fast campaign impact with scalable lifecycle marketing across acquisition, activation, usage and cross selling
• Customer focus: understand customer needs and pain points to create simple, relevant and timely campaign messages
• Stakeholder balance: build trusted relationships across Product, Branch, Digital, CRM, Risk, Compliance, Operations and agencies
• Drive results: translate campaign priorities into qualified leads, activation uplift, spend growth, conversion and revenue impact
• Collaborate: work across squads to connect marketing, product, branch execution and customer lifecycle outcomes

 

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Manpower is committed to a safe, secure, and transparent hiring process. We will never request any form of payment, banking details, or sensitive personal information at any stage of recruitment.

If you receive any suspicious communication claiming to be from Manpower, please report it immediately to: [email protected]

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