Brand Manager

JOB DESCRIPTION
Responsibilities
Brand Strategy & Governance

• Ensure consistent brand identity and positioning across markets and channels.
• Adapt global brand direction to local market requirements while maintaining overall brand integrity.
• Translate brand strategy into clear priorities for campaigns, communication, partnerships, and market execution.
• Recommend enhancements to brand guidelines based on market feedback and implementation of insights.

Integrated Marketing & Campaigns

• Lead marketing initiatives for product launches, commercial campaigns, brand activations, trade shows, events, and market activities.
• Build campaign plans aligned with commercial priorities, product availability, and target markets.
• Coordinate internal stakeholders and external partners to ensure effective execution.
• Monitor and evaluate campaign performance using quantitative and qualitative metrics.

Creative & Content Leadership

• Guide and coordinate Marketing and Creative teams to ensure consistent brand expression.
• Define content strategy and priorities across digital, social media, editorial, print, and sales materials.
• Manage the overall marketing and content calendar.
• Oversee the production of campaign assets, photography, communication materials, and brand collateral.
• Collaborate with agencies, photographers, stylists, PR partners, and external vendors as required.

Commercial & Market Alignment

• Work closely with Sales and Account Management teams to gather customer feedback, dealer requirements, market opportunities, and commercial challenges.
• Establish a consistent feedback loop between markets and internal stakeholders.
• Translate market insights into improvements in campaigns, product positioning, sales tools, and customer experience.
• Ensure that Sales and Account teams are equipped with relevant marketing and brand materials.
• Support product launch readiness from a positioning and communication perspective.

Digital Brand & Channel Management

• Maintain brand consistency across websites, social media, email marketing, e-commerce, and other digital touchpoints.
• Define content and communication priorities across digital platforms.
• Partner with Growth/Lead Generation teams to optimize campaign distribution, audience development, and lead generation activities.
• Leverage performance data and insights to improve engagement and communication effectiveness.

Partnerships, Media & Trade

• Identify, establish, and manage strategic partnerships and collaborations.
• Coordinate commercial terms with relevant internal stakeholders when required.
• Support media relations and PR initiatives to strengthen brand positioning.
• Manage joint marketing activities with dealers, distributors, and partners.
• Support trade shows and international market activation programs from planning through execution.

Budget, Performance & Reporting

• Manage approved brand and marketing budgets across campaigns, projects, and channels.
• Monitor marketing effectiveness and campaign performance.
• Prepare performance reports covering brand health, campaign effectiveness, engagement, qualified inquiries, market response, and commercial contribution.
• Provide recommendations for future investments and marketing priorities.

Requirements
Experiences

• Proven experience in Brand Management, Marketing, or related field.
• Experience within furniture, interior design, lifestyle, luxury, or premium consumer brands is highly preferred.
• Demonstrated experience in developing and executing integrated marketing campaigns and brand initiatives.
• Experience working cross-functionally with Sales, Product Development, Operations, and external partners.
• Proven track record in managing brand communications and marketing projects from concept to execution.

Competencies

• Strong understanding of brand positioning, integrated marketing, content development, and commercial communications.
• Excellent leadership and team coordination skills.
• Strong communication, presentation, and stakeholder management abilities.
• Commercially minded with the ability to interpret market trends and customer insights.
• Strong project management and organizational capabilities.
• Ability to work effectively across creative, commercial, and operational functions.
• Strategic thinking combined with hands-on execution ability.
• Proficiency in Microsoft Office and digital marketing tools is an advantage.

 

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