Journey Design Specialist
Job reference: 21839
Date posted: ٢٤/٠٦/٢٠٢٦
Job Type: Permanent
Salary up to: Negotiable
Industry: Banking
Category: Others
I. Job Responsibilities
- Design future-state customer, employee and merchant journeys across acquisition, issuance, activation and engage domains
- Map current-state journeys, exception paths, handoffs, drop-off points, operational dependencies and manual work
- Translate customer needs, business objectives and Voice-of-Customer insights into journey flows, service blueprints, wireframes, prototypes and design requirements
- Design simplified forms, screens, communications, servicing flows and interactions that reduce effort and improve conversion
- Conduct usability testing and prototype validation with customers and frontline users before development
- Define journey standards, experience principles and omnichannel consistency across digital, branch, RM, contact center and partner touchpoints
- Convert journey pain points into backlog items, user stories, acceptance criteria and design handoff packages with Product Leads and Business/Data Analysts
- Monitor journey performance and continuously refine journeys using customer feedback, NPS, usability findings, drop-off analysis and operational data
II. Measurement Indicators
- Journey performance: journey completion rate, application conversion rate, drop-off reduction, time-to-complete journey and digital adoption rate
- Design quality: usability success rate or defects, accessibility issues, design-to-build rework and prototype validation rate
- Delivery support: journey map coverage, backlog conversion from journey pain points and design handoff quality
- Customer satisfaction: NPS improvement and Customer Effort Score
III. Key Qualifications and Experience
1. Education
- Minimum: Bachelor's Degree in Service Design, UX/UI Design, Human-Computer Interaction, Business, Marketing, Psychology or a related field
- Preferred: Master's Degree in Design, Service Design, Human-Computer Interaction or Digital Product Design; UX, service design or design thinking certification preferred
2. Experience
- 5–8 years in customer journey design, service design, UX design or digital product design, preferably in banking, cards, payments or financial services
- Over 3 years designing omnichannel journeys across digital, branch, RM, call center, operations and partner touchpoints
- Experience conducting customer research, usability testing, journey mapping, service blueprinting, wireframing and prototype validation
3. Skillsets
- Strong knowledge of journey design map, service blueprint, usability testing, interaction design, content design and accessibility
- Practical understanding of CASA, payment, transfer and debit card journeys, including acquisition, application, KYC, approval, issuance, activation, transaction, rewards and servicing
- Ability to convert pain points into target flows, backlog items, user stories and acceptance criteria with Product Owner and Business/Data Analyst
- Skilled in designing for omnichannel consistency across branch, RM, digital, partner, notification, statement and rewards touchpoints
- Strong visual communication and stakeholder facilitation skills to align business, operations and technology teams
IV. Attributes
- Strategic mindset: balance journey simplification and experience quality with delivery practicality and platform priorities
- Customer focus: understand customer needs and pain points and translate insight to design simple, relevant and personalized journeys
- Stakeholder balance: build trusted relationships across CX, Product, Risk, Compliance, Technology, Operations, Channels, partners and regulators to align decisions and resolve trade-offs
- Drive results: translate journey insights into usable flows, clear backlog items and measurable customer experience improvement
- Collaborate: collaborate across functions to turn pain points into validated designs that can be delivered effectively
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