Customer Experience Lead
Job reference: 21841
Date posted: ٢٤/٠٦/٢٠٢٦
Job Type: Permanent
Salary up to: Negotiable
Industry: Banking
Category: Others
I. Job Responsibilities
- Act as the Voice of Customer lead across acquisition, issuance, activation, usage and cross selling journeys
- Build and maintain a comprehensive customer insight repository using NPS, CSAT, complaints, contact center data, customer interviews, branch feedback, digital analytics and market research
- Identify key customer pain points, unmet needs and moments that matter across segments and channels
- Develop customer personas, needs profiles, moments-that-matter frameworks and experience priorities for key customer segments
- Identify root causes of customer dissatisfaction across products, channels, processes, systems, communications and operational handoffs
- Provide customer insight and pain-point priorities to Product Leads, Journey Design Specialists, Business Analysts and squad members
- Validate future-state journeys, prototypes, communications and service standards using customer evidence and feedback
- Monitor customer experience performance and ensure customer issues are tracked, prioritized and resolved through platform governance
- Coordinate with Operations, Contact Center, Branch, RM, Digital, Risk, Compliance and Technology teams to drive closure of recurring customer issues
II. Measurement Indicators
- Customer satisfaction: NPS, CSAT, customer effort score, satisfaction by segment, satisfaction by journey and satisfaction by channel
- Pain point resolution: top pain point closure rate, recurring issue reduction, root cause closure rate and backlog conversion from customer pain points
- Complaints and service quality: complaint volume, complaint rate, repeat complaint rate, complaint resolution TAT, contact rate and repeat contact rate
- Journey performance: application drop-off, onboarding friction, activation friction, failed transaction contact rate, dispute experience, rewards complaint rate and servicing completion rate
- CX improvement: reduction in customer complaints, reduction in repeat contacts, improvement in onboarding experience, improvement in servicing experience and post-release CX improvement
III. Key Qualifications and Experience
1. Education
- Minimum: Bachelor's Degree in Business Administration, Marketing, Customer Experience, Psychology, Data Analytics, Statistics, Finance or a related field
- Preferred: Master's Degree or MBA; customer experience, service quality, research analytics, NPS or journey management certification preferred
2. Experience
- 8–12 years in customer experience, service quality, customer journey, customer analytics, digital banking, cards, payments or retail banking transformation
- Experience diagnosing customer pain points by segment, product, channel and journey stage and managing Voice of Customer, NPS, CSAT, complaints and customer research
3. Skillsets
- Deep understanding of customer pain point management, Voice of Customer, NPS, CSAT, customer effort, complaints and journey diagnostics
- Ability to identify root causes of pain points across segments, channels, products, processes, systems, communications and operational handoffs
- Strong knowledge of retail banking, cards and payments journeys, including acquisition, application, onboarding, activation, transaction, servicing, rewards, disputes and retention
- Strong analytical skills to convert customer feedback, complaints, contact reasons, digital drop-offs and frontline feedback into actionable insights
IV. Attributes
- Strategic mindset: balance customer experience priorities with platform growth and operational feasibility
- Customer focus: understand customer needs, pain points and moments that matter across segments to advise on simple, relevant and low-friction journeys
- Stakeholder balance: build trusted relationships across Product, Risk, Compliance, Technology, Operations, Channels, partners and frontline teams to align customer issue resolution
- Drive results: translate customer pain points into clear insights, journey design input, measurable improvement actions and stronger service quality
- Collaborate: collaborate across squads and functions to help Journey Design Specialist and Product Owners reduce friction, complaints and customer dissatisfaction
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