About the Report
How does the workforce in Vietnam perceive purpose at work? Get data-driven insights on how people in Southeast Asia view and value meaningful work in this first of its kind report by Jobs_that_makesense Asia and Manpower.
A Message from Mr. Simon Matthews, ManpowerGroup’s Regional Manager of Southeast Asia
“As we navigate through a period of a profound change in the Vietnamese workforce’s perspectives, the importance of a company’s commitment to social and environmental responsibility becomes increasingly clear as a pivotal factor in employment decisions. For organizations aiming to attract and retain the finest local talent, it is crucial to not only prioritize ethical practices and sustainability initiatives but to also demonstrate these commitments actively through tangible actions.
By fostering a culture that values ethical integrity and champions sustainability, businesses can position themselves not only as desirable workplaces but also as responsible contributors to society and the environment.”
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Key Findings
Having a sense of purpose at work matters to many in Vietnam, but not many are feeling the sense of fulfillment at work: 99% of Vietnam respondents indicated that having meaning at work was important to them. However, only 11% feel “very satisfied” with their current level of meaning at work.
Top 3 things companies can do to enhance meaning at work for their workforce: Advocacy for Diversity, Equity and Inclusion (DEI) and other social causes (87%), taking a leading role in advancing sustainability initiatives (64%), and enhancing working conditions (61%) are actions respondents in Vietnam say can help improve their sense of purpose at work.
Barriers to building meaningful careers: Limited availability of green and socially driven job opportunities (34%), balancing personal responsibilities with professional aspirations (18%), and lack of skills and experience (13%) are the top three challenges Vietnam respondents face in their quest for jobs with purpose.
The significance of a company's reputation, particularly in social responsibility, has become a critical factor for job seekers: 85% of respondents indicate that a company’s reputation for social responsibility influences their decision to pursue employment with them.
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Jobs_that_makesense Asia and Manpower conducted a survey on 2,023 participants across Southeast Asia, including 274 employees, students, and job seekers in Vietnam, to understand their perspectives on purposeful work.
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