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Adapt or Die: Lessons from Netflix's History of Reinvention to Inspire Career Growth Long before the now ubiquitous term “Netflix and Chill” entered the public lexicon, earning an official spot on the Dictionary.com website, Netflix was a small DVD rental startup struggling to find its place in the home video and entertainment space. Now, the company that disrupted the video rental industry, helped pioneer the rise of streaming, hastened the adoption of cord-cutting, and became a global entertainment leader says goodbye to its origins this week as Netflix winds down its DVD-by-mail service after more than five billion DVD rentals shipped. It has been quite an evolution for a company that after launching in 1997, was growing its subscriber base, but was still losing more than it was making, prompting co-founders Reed Hastings and Marc Randolph to attempt to sell the business to Blockbuster, the then-dominant player in the video rental space, for $50 million. Blockbuster declined. In his book, ”No Rules Rules: Netflix and the Culture of Reinvention,” Hastings recalled leaving the meeting at Blockbuster’s headquarters crestfallen that a deal couldn’t be reached. But that rejection led Hastings and Randolph back to the drawing board as they began to work on ways to not only turn Netflix profitable but how to set it up for success in the long term. Less than 10 years after that fateful meeting with Blockbuster, the fortunes of the two companies completely flipped. Netflix went public in 2002, launched its streaming service in 2007 (with streams overtaking DVD shipments in 2009), and by 2010 Blockbuster was bankrupt (one store, in Bend, Oregon, remains as the last location left in the world). At its peak in 2004, Blockbuster had 9,094 stores and employed approximately 84,300 people around the world. Yet now it serves as a cautionary tale, while Netflix is worth approximately $180 billion. So, what can we learn from Netflix's incredible evolution that applies to managing our careers today? The Need for Constant Learning A key reason for Netflix’s success was foreseeing industry changes. As technology and viewing habits shifted, Netflix reshaped their business by adding streaming in 2007, creating original content in 2013, and expanding internationally. Likewise, today’s work environment is transforming quickly due to automation, AI, remote work, and more. Workers need to continually gain new skills through courses, training, mentoring, and more. Stagnation is the enemy – we must actively learn to keep pace. Embracing Change Over Fighting It Blockbuster clung to retail stores and late fees even when shifting consumer preferences made their model obsolete. Netflix leaned into industry changes and even cannibalized its DVD business to focus on streaming. As workers, we must view change as an opportunity rather than a threat. Get comfortable with uncertainty and look for ways to evolve your skills or offerings to embrace new workplace dynamics. Focus on Employers’ Needs Netflix tailored its service to satisfy customer desires like easy access, no ads, and personalized recommendations. Likewise, we must understand what skills employers need today and work to fill those gaps through training and development. Having an agile mindset focused on solving problems rather than just doing a job is key. Leverage Data and Feedback By obsessively analyzing data on subscriber behavior, Netflix gained customer insights to inform strategy. Similarly, workers should seek feedback from managers, mentors, and colleagues to objectively assess our strengths, identify growth areas, and guide professional goals. Data can help us successfully adjust. Diversify Your Skillset Once Netflix built subscriber trust through streaming, they began creating original content – greatly expanding their capabilities. Likewise, having a diverse mix of complementary skills makes us more resilient to change. Look for ways to broaden your skill set – take on side projects, learn new programs, volunteer to collaborate across departments. Take Smart Risks Netflix took big risks along the way that paid off - like cannibalizing their successful DVD business to focus on streaming and investing heavily in original content before knowing if it would succeed. Risk is scary and sometimes we avoid risk and stick to what we know. However, calculated risks can lead to growth. Consider volunteering for stretch assignments outside your comfort zone. Speak up with an unconventional idea. Apply for that dream role, even if you aren't sure you're ready. Think big picture about your career potential. The world of work will continue evolving at a rapid pace, just as technology and consumer preferences did for Netflix. To stay competitive, we must follow Netflix’s lead – actively learning in-demand skills, embracing change, leveraging feedback, and diversifying our capabilities. The status quo is not an option in today’s workplace. You must take charge of your career and future-proof your skillset. Seek out training to stay relevant. Raise your hand for special projects to expand your experience. Have courageous conversations to get constructive feedback. Just as Netflix pivoted to survive and thrive amid industry disruption, we too must evolve to succeed in the workforce of tomorrow. So, ask yourself: Who can I learn from to gain new perspectives? Seek out a mentor, join a professional association, or identify those ahead in their career whose brains you can pick. What new skills or knowledge do I need to remain valuable and invest in my personal growth? Make a list of current in-demand skills in your field and high-growth areas to target. When will I make time for learning? Schedule regular time to learn - even an hour a week can add up. Pick a consistent day and time. Where do I want my career to go? Envision your ideal next role or long-term goals. Use this vision to guide your skills development. Why is continual growth important? What motivates you to keep improving? Connect learning to your core values and sense of purpose. How can I lean into changes vs. resisting them? Approach change with curiosity, not fear. Ask questions, offer solutions, and volunteer to help implement new initiatives. The future belongs to the flexible. What will you do to adapt, grow, and avoid going the way of Blockbuster?
Read More10 Ways to Improve Your Communication Skills Years ago, The Conference Board of Canada, an independent, not-for-profit applied research organization, developed the Employability Skills 2000+, which lists the critical skills that employees need to succeed in the workplace. Communication skills top the list of fundamental skills needed to succeed in the workplace. A decade-and-a-half later, with the rise of social media networking and texting, communication is becoming more casual, even in situations where more formal ways of communicating are required. What this means is that people from the younger generation, may not know or even understand the importance of effective communication skills in the workplace. When you take a look at the greatest leaders, one of the traits they possess, is the ability to communicate effectively, which underscores the importance of communication skills. There are specific things to do that can improve your communication skills: 1. Listen, listen, and listenPeople want to know that they are being heard. Really listen to what the other person is saying, instead of formulating your response. Ask for clarification to avoid misunderstandings. At that moment, the person speaking to you should be the most important person in your life. Another important point is to have one conversation at a time. This means that if you are speaking to someone on the phone, do not respond to an email, or send a text at the same time. The other person will know that she doesn’t have your undivided attention. 2. Who you are talking to mattersIt is okay to use acronyms and informal language when you are communicating with a buddy, but if you are emailing or texting your boss, “Hey,” “TTYL” or any informal language, has no place in your message. You cannot assume that the other person knows what the acronym means. Some acronyms have different meanings to different people, do you want to be misunderstood? Effective communicators target their message based on who they are speaking to, so try to keep the other person in mind, when you are trying to get your message across. 3. Body language mattersThis is important for face-to-face meetings and video conferencing. Make sure that you appear accessible, so have open body language. This means that you should not cross your arms. And keep eye contact so that the other person knows that you are paying attention. 4. Check your message before you hit sendSpell and grammar checkers are lifesavers, but they are not foolproof. Double-check what you have written, to make sure that your words are communicating the intended message. 5. Be brief, yet specificFor written and verbal communication, practice being brief yet specific enough, that you provide enough information for the other person to understand what you are trying to say. And, if you are responding to an email, make sure that you read the entire email before crafting your response. With enough practice, you will learn not to ramble, or give way too much information. 6. Write things downTake notes while you are talking to another person or when you are in a meeting, and do not rely on your memory. Send a follow-up email to make sure that you understand what was being said during the conversation. 7. Sometimes it’s better to pick up the phoneIf you find that you have a lot to say, instead of sending an email, call the person instead. Email is great, but sometimes it is easier to communicate what you have to say verbally. 8. Think before you speakAlways pause before you speak, not saying the first thing that comes to mind. Take a moment and pay close attention to what you say and how you say it. This one habit will allow you to avoid embarrassment. 9. Treat everyone equallyDo not talk down to anyone, treating everyone with respect. Treat others as your equal. 10. Maintain a positive attitude and smileEven when you are speaking on the phone, smile because your positive attitude will shine through and the other person will know it. When you smile often and exude a positive attitude, people will respond positively to you. Communicating effectively is a teachable skill, therefore following a few of the tips outlined above, will enable you to hone up on your communication skills.
Read MoreWhat really are ‘green jobs’?Today there is a collective navigation towards a greener economy, one that encourages sustainability and offers a better quality of life for all. This transition has seen an increase in the number of green jobs across the globe, including Vietnam. But what really are ‘green jobs’?Green jobs vary in description and responsibility, yet they mutually contribute to the primary goal of building a more environmentally conscious and sustainable future.However, this green transition unfolds during a period of talent scarcity. According to the ManpowerGroup Green Business Transformation report, 75% of employers across the globe say they are struggling to find the skilled talent they need. This indicates a significant demand for skilled workers within the green sector.In this blog, we’ll explore the definition of green jobs, the types of jobs available and how you can get onto the green career ladder.Defining green jobsAccording to the ILO, green jobs are decent jobs in any economic sector (e.g. agriculture, industry, services, administration) which contribute to preserving, restoring, and enhancing environmental quality. Green jobs reduce the environmental impact of enterprises and economic sectors by improving the efficiency of energy, raw materials, and water; de-carbonizing the economy and bringing down emissions of greenhouse gases; minimizing or avoiding all forms of waste and pollution; protecting or restoring ecosystems and biodiversity; and supporting adaptation to the effects of climate change.. There is a growing number of sectors that are actively seeking to adjust their processes to help tackle issues such as climate change. Exploring the spectrum of opportunitiesWithin the realm of green jobs, opportunities spread across many industries. The Manpower Green Business Transformation report offers a nuanced perspective, categorizing these roles into five different ‘shades’ that reflect evolving skill sets and responsibilities:Green jobs: These are current roles that contribute to environmental sustainability but do not require new skillsGreening jobs: These are existing roles that are becoming more impactful to environmental sustainability and require some new skillsGreen+ jobs: These are new roles being created to accelerate environmental sustainability and will require many new skillsGreen skills: These are the knowledge, soft and technical abilities, values and attitudes needed to live in, develop and support a sustainable and research efficient societyNon-green jobs: These are roles that do not contribute to an employer’s overall environmental sustainability.From energy, agriculture, construction and manufacturing, to transport, waste management, policy and research, green career opportunities are endless. Here are some examples of green jobs that you can get into*: Environmental Health and Safety (EHS) Executive An EHS executive is responsible for ensuring compliance with environmental, health, and safety regulations in a business. Their duties include developing policies, conducting audits, investigating incidents, and overseeing training programs to ensure a safe and healthy work environment for employees, as well as the organization's environmental responsibility. Water Plant Engineer A water plant engineer’s duties include designing and analyzing water supply systems (including water treatment plants), analyzing data related to water quality and environmental impact, etc. In using their expertise, they play a crucial role in optimizing water resource utilization, contributing to the sustainable use of non-renewable natural resources. Rural Program Development Manager - Healthcare These skilled professionals design, implement, and evaluate healthcare social programs in rural areas. They also drive community engagement initiatives and advocate for healthcare accessibility in underserved rural communities. Getting onto the green career ladderSecuring a role in the realm of green jobs demands more than just a basic understanding of the field – it calls for a commitment to continuous learning and skill development. Many green jobs exist within the engineering sector, a sector that commonly offers apprenticeships. An apprenticeship is one great way for you to learn whilst developing skills on the job. These opportunities can go up to degree level, providing a comprehensive foundation for success in the field.Alternatively, volunteer work or internships present additional avenues for you to develop your skills and gain practical insight into the complexities of environmental stability. Like apprenticeships, these experiences offer you a dynamic learning environment where you can gain expertise in your field.Crafting a compelling CV tailored to the specific requirements of green roles is paramount in showcasing your suitability for the position. Highlighting your relevant job history and additional experiences that demonstrate your passion for sustainability can significantly strengthen your application. During interviews, articulating these experiences will show your depth of knowledge and will also showcase your genuine commitment to driving positive change in the field.If you’re ready to start your green career, or progress in your current role, Manpower Vietnam is here to help. With branches in the country, we have hundreds of temporary and permanent green job opportunities available across a range of industries. Our expert consultants are on hand to match your experience and skill set with suitable roles.View all our job opportunities and apply today.
Read MoreOrganizations turn to Manpower for high quality talent and the agility they need to address their specific world of work challenges, with speed.